Weibo also offers opportunities for businesses

[AsaduzzamanFoysal]

Weibo , formerly known as Sina Weibo, means microblog in Chinese (. Users can post pictures, send personal messages to followers, post stories, follow trending topics, and more.

Like WeChat, Weibo is aimed at younger users. It is often compared to Twitter and Instagram.

Businesses can grow and increase brand awareness through influencer campaigns , sponsored posts, and the “Weibo sweepstakes” (where followers can earn prizes from businesses).

11. Kuaishou: 573 million MAU
Main data:

Company: Kuaishou
Country: China
Launch Year: 2011
Kuaishou
Kuaishou is a video-sharing platform similar to Douyin and TikTok. Users spend list of estonia consumer email an average of more than two hours a day on Kuaishou, making it Douyin’s biggest competitor in China.

The company was founded in 2011 as "GIF Kuaishou". At the time, the main feature of the platform was the ability to create GIFs.

In 2013, Kuaishou introduced short videos. In 2016, it added live streaming functionality.

Today it is starting to push into other sectors, such as e-commerce and mobile gaming.

Kuaishou has gained popularity in the e-commerce industry with its “shopping festivals,” where users can shop directly in the app. Brands typically partner with influencers who livestream and promote products.

This all took off in 2020. That’s when partnered with Chinese e-commerce giant JD.com . In just one day, it made over $200 million in sales.