We are entering the best time of the year for retail. And this Christmas promises to be full of shopping, even to help overcome one of the most difficult times we have ever been through, right?!
According to industry estimates, an increase in demand is expected with the arrival of the end-of-year festivities and summer vacation period, in the region of 15%, compared to the same period last year.
In shopping centers, it is already possible to notice a greater movement, with many people planning to avoid crowds and already starting to buy Christmas presents.
According to Glauco Humai, president of the Brazilian Association philippines whatsapp lead of Shopping Centers (Abrasce), the recovery has been gradual and continuous, which leads us to believe that we will see a considerable recovery in sales volume, after a very difficult and limiting year.
Therefore, we have prepared 3 tips to help you prepare your establishment for this moment:
1. Attention to detail
Christmas is synonymous with colors, lights and decorated shop windows. It doesn't matter how big your storefront is or what product or service you sell. What matters is reinforcing the Christmas spirit and creating an inviting look for the public.
2. Keep an eye on promotions
In an age where everyone buys for everyone, an incentive is always welcome. Whether it’s a discount on the regular price, a Buy 3, Get 2 Free promotion or even a progressive discount program, what matters is offering a tangible advantage to the customer.
3. Smile and joy
Good customer service should be provided every day. But at the end of the year, joy and a smile should be present all the time! Encourage your team to welcome your customers with kindness and enthusiasm. Positive energy is reinforced at this time of year, and this is only good for business.
Check out these tips we’ve prepared to help you sell more next year.
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