Find long-tail keywords and define the content of the clusters

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Once you have identified your main topic clusters and keywords for your pillar page, you need to create a content strategy for the cluster. These subtopics and supporting content add depth to a topic that revolves around your pillar page.

While there is no set number of pieces of content you should create for a particular list of georgia consumer email topic cluster, it is common to expect somewhere between 15 and 25, depending on the size and nature of the topic. Sometimes it is much more, sometimes less.

While Pillar Pages typically focus on higher search volume, broader head terms, cluster content is more commonly focused on long-tail keywords.

Think about content that delves into a specific part of a topic in depth. This could be answers to specific questions, guides on particular areas, or even opinion pieces on a current trend.

But how do you identify target keywords for cluster content?

If you’re not already familiar with the concept, start by understanding what long-tail keywords are :

Long-tail keywords are keywords that aren't searched for as often as other, more popular terms; usually because they're so specific. Most long-tail keywords are at least three words long. However, length alone doesn't define whether a keyword is considered long-tail or not. Long-tail keywords are named after a graph of Google search results. Some terms (the "head" of the graph) are searched for frequently, but the majority of searches (the "tail" of the graph) are for longer, lesser-known keywords