1.- Infeed Native Content
This format consists of videos that are displayed in the feed, similar to Instagram stories.
The content has a maximum duration of 15 seconds, during which you have to know how to connect with your audience.
You can select your goals: clicks, downloads, etc.
2.- Brand Takeovers
It is a format that allows the brand to take control of TikTok for a day.
During this time, you can post images, animated gifs, or videos with links to your landing pages.
Measurement is done by counting impressions, reach and clicks.
3.- Hashtags Challenges
With this format you can promote a challenge instead of waiting for it taiwan phone code to go viral organically.
You can measure its success by counting video interactions, clicks, banner views, and other metrics.
4.- Branded Lenses
These are Snapchat-like filters that users can add to their own content.
Advertising on TikTok helps you increase conversions through its audience targeting options.
Learn how to integrate Tik Tok into your digital marketing strategy
Many toy, video game, sports and clothing brands have already found in Tik Tok a new way to connect with their target audience.
If your target audience is very young, you shouldn't wait any longer to integrate TikTok into your marketing strategy.
Knowing the keys to TikTok is essential to increase your presence on this social network and improve conversions.
Below, we give you a series of tips so you can successfully include Tik Tok in your marketing strategy.
Focus on local markets
One of the main advantages that this platform has over others, such as Facebook or Instagram, is that it prioritizes songs and content that go viral at a local level.
We must not forget that Tik Tok relies on artificial intelligence to suggest content.
For brands, this differential fact is very interesting, since they can better focus on their target audience.