While the holiday’s original purpose is just as relevant today, its importance continues to grow.

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Cashmore originally introduced the hashtag holiday to celebrate how social media has altered communication channels and media.

As Cashmore said in our Social Media Day-focused finland b2b leads episode of Enter the Chat, “It’s hard to remember that [before the 2010s] it was TV that shaped culture…On the Social Media Day, we took social media into ‘real life.’ That was the origin of Social Media Day: Letting people around the world connect around their love of social media.

In that period, there was a lot of optimism about social media empowering people to have a voice. Today, we’ve forgotten we didn’t use to be so empowered to tell our own side of the story. There were so many gates to media. If you wanted to be interviewed, you had to go on a mainstream talkshow. Now, you can put your own narrative out into the world.”



Social Media Day also highlights the contributions social creators and marketers make to the cultural zeitgeist and how social will continue to change our world.

A LinkedIn post from Sprout Social on Social Media Day 2023. The post celebrates the contribution of social and social marketers on culture.

For social teams, it serves as an opportunity to educate leaders about the way social positively impacts your brand, and to pull back the curtain for your customers on all that goes into your social presence.

To kick off Social Media Day celebrations this year, we turned to Sprout’s community, The Arboretum (affectionately known as the Arb), to find out what trends social marketers miss and how much social has changed. We rounded up a few of our favorite responses, and took note of the overall sentiment.