Do you feel this proves its importance or do you thi email lists australia nk other factors played into these As a webmaster of a small business website, I get a lot of SEO's calling me, touting their services. One of the claims many make is that the traffic from organic searches converts better than that from PPC searches. I currently handle all of our search engine optimization as well as PPC management. Having never tested the theory, I cranked up Google Analytics and started rummaging through data.
The following test is the result. It is using only results from Google. that had fairly high traffic from both organic and PPC campaigns. Next I broke down the data, comparing the conversion rates separately for organic and PPC. The following is the data, using data from the last 12 months. Conversion Rates - Organic vs PPC Based on this data, at least for our website, PPC converts better.