Quasi-futuristic customer service strategies. The total relationship with the customer

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Discover why data quality is essential for successful customer service strategies and how to achieve a total customer relationship.
Technology is inseparable from the best customer service strategies, and this is the case with beacons. Their kryptonite-like appearance reveals the potential they hold to beat the competition. It is marketing personalization taken to the extreme. Can you imagine walking through a supermarket and receiving an offer for the product you pass by, the one you have on the shelf within reach? Little less than irresistible. But it is not only a way to increase sales, this technology offers many more advantages for the companies that use them (which are increasingly more).

Why some customer service strategies are so successful
Unlike other customer service strategies, revenue from the location-based services market could exceed $43 billion over the next three years, according to data from Juniper Research , of which 71% will go to applications that support highly targeted and contextually aware ads.

It is a good alternative for traditional establishments that want to compete with online stores and is known as proximity marketing. Its impact is undeniable and the effects on consumer behavior are soon seen.

But for these customer service strategies to be effective, they need to enable us to truly understand the consumer . And to know them at the present moment. Organizations must have access to a view of each customer that is not limited to knowing their purchasing preferences or tastes, but must also be able to have quality information that sheds dentist database on their complete profile. This is the basis of the total relationship with the customer.

A person is not the same at one time and stage in his or her life as he or she is five or ten years later. He or she does not think the same way, does not see things in the same way, and his or her habits do not coincide. Therefore, customer service strategies must vary and adapt at the same pace.


Customer experience and omnichannel: Design a customer experience based on an omnichannel strategy



To do this you need to:

Ensure the quality of the data. Do not confuse José González, journalist, with José González, lawyer.
Having the appropriate means to enrich them with information from other sources. When Jaime Pérez got married and, above all, after the arrival of his two children, his habits changed radically, starting with selling his large-displacement motorcycle to buy a family car.
Validate the data you work with to stop making mistakes that affect the quality and level of service of your call center department.
Eliminate duplications. Neither Laura nor Roberto liked it when they were contacted twice for the same campaign. The same would happen to you.
Integrate customer information. Because you need to know everything, understand everything and be able to view the customer profile from every possible angle, and you can only achieve this when you have the knowledge provided by Salesforce, the knowledge you extract from e-commerce, from beacons, from Marketo, etc.