Goals – What are you trying to achieve?
Write down a list of exactly what you want to achieve through the digital marketing of your business or product. Clearly define what you want to achieve. This may be in the for russian email list m of profit, market share, turnover or perhaps profile.
Define exactly who is the target market for your business or product. Depending on your business type, this could be wide open or highly focused. Either way, this will affect the Digital Channels you wish to use down the track.
Channels – What channels are you going to use?
There is a whole range of digital channels you can choose from. The key is to remember that all of your digital channels must relate to and accomplish the business goals you have set.
The 6 Key Digital Channels
1. Search: Google, Yellow Pages etc.
This is often the last step in the purchase. Here people are searching for your product so keep that in mind with your marketing. They are open to being advertised here!
Pros of using Search channels for business marketing
You can be found quickly by your target audience
Your business will appear more often on search engines, thus increasing visibility
Your website will be ranked higher in the SERPs (Search Engine Results Pages)
Cons of using Search channels for business marketing
It’s often expensive to be found on search engines
You may not have control over who is targeting you or how often they are
2. Social: FaceBook, Linked In, Twitter, Youtube etc.
People are using their social media to enrich their lives, so the vital way to connect with them is to engage with the wording of your ads and try to build relationships. Do not openly try to sell to them. This is where you will build relationships with customers and create an online community to show people what your brand is about and what it stands for. Video Platforms such as YouTube and Vimeo, are great for getting your message across quickly and engagingly in a visual format.