Such a range evokes pleasant associations with the sky and the sea, mountain peaks, and is a symbol of peace. The blue color in the corporate style speaks of calm, patience, and becomes a guarantee of a deep understanding of the issue.
True, its prevalence, especially in the IT sector, prevents the audience from remembering and quickly recalling the company when faced with symbols. If you do not see a problem in this, all shades of blue will be a win-win solution for brand design.
Sea green or blue-green
It is the coldest of all shades, so it is used where a feeling of pleasant coolness is needed.
Sea wave color in corporate style
At the moment, there dentist database are no stable associations with blue-green in Western culture, while in Tantrism it is a symbol of control over consciousness, characteristic decisions, the ability to solve problems using logic. Psychologists confirm that the color of the sea wave awakens strong-willed and ambitious aspirations, promotes self-affirmation. If it is necessary to awaken these qualities in the team, it is reasonable to resort to such a color in the corporate style.
Purple
This paint is traditionally related to occult sciences, magic, mysticism. Perhaps this is explained by the mystery and depth of the dark purple night sky, space.
Purple color in corporate style
This color in the corporate style declares such qualities as business intuition, the ability to foresee and use a creative approach. This is a win-win option for areas where you have to trust your intuition and it is difficult to say anything in advance.
Crimson
It is close to red, but belongs to cold shades. Today, crimson is considered a sign of belonging to high society, in combination with black and white it is used to design publications dedicated to luxurious social life.
Raspberry color in corporate style
According to psychologists, this color is a symbol of individualism, the desire to achieve life's benefits without a fight. It will suit a company that offers exclusive expensive goods or considers a subjective approach to the client as its main value.
Neutral shades
Psychology gives a detailed description of these colors - they include white, gray and black. In corporate identity, they are usually deprived of independent meaning, they perform the function of a background. Most often, white is used for these purposes, as it does not tire the eyes, emphasizes others.
Neutral shades
Thanks to the black background, depth is set, the entire advertising block, site or other object turns out to be more original, brighter. You need to be prepared for the fact that such a solution quickly becomes tiring. You can avoid a negative reaction by replacing black with gray, which is especially relevant for portals on the Internet. It has the same list of advantages as the first background, but allows you to reduce the psychological burden on the user.
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The most successful color combinations
There are no single-color logos; two or three colors must be used. This means that the main color in the corporate style must be complemented by a suitable companion.
Most shades go well with black and white. If you want to get the perfect combination, blue, red and black look best with the first, and red, lilac, yellow and orange go well with the second.
These are far from all the successful combinations for logos. Here are a number of less obvious and common color pairs:
yellow with purple;
gold with olive;
pink with mint;
purple with gray;
grey with fuchsia;
green with creamy white;
lemon with cherry red;
blue with pink;
red with brown;
beige with emerald.
For corporate style, it is important to carefully select colors. Therefore, it is recommended to study the target audience and the impact of each color on a person from a psychological point of view. It is equally important to consider the company's field of activity and a number of other factors. In our blog, you will find articles on each color that will help you understand these issues.
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