Email marketing is worth it!

[seonajmulislam00]

Building your own email database helps build a closer community. At the same time, it is one of the most profitable marketing automations that can bring you the highest ROI (return on investment) of all the sales channels you use. You can be in touch with your customers and potential customers whenever you want and you are not dependent on algorithms or fickle social networks. The database is your own marketing capital.

What is an email database and how to build one?
The email database is all the subscribers to your e-newsletters that you have in the system. You may have acquired them by having your customers tick the box on the website when ordering that they agree to receive the newsletters, these may be addresses that you have collected via a special form on the website or those that you have acquired in exchange for a discount or some "freebie" with useful content. You can segment or organize this email database into different groups and classify them according to interests or according to the campaigns with which you acquired the address.

Email database segmentation and why it's a good idea to do it
For example, I separate email addresses by who entered their malaysia phone number lead email address to subscribe to my newsletter via a web form (they are generally interested in digital marketing and business), who entered their address in exchange for a freebie about Instagram trends (they are interested in everything related to Instagram), who contributed their email address as part of, for example, a Q&A about email marketing. That way I know exactly who I will send a notification to when the Mailer-lite basics course is out or who will be particularly interested in it.


“Lead magnets” or digital gifts to increase your email base
How to build an email subscriber base ? The main thing is not to buy or take it from anyone, because this is controversial from a GDPR perspective and completely pointless (similar to buying followers on social networks). We build the base with the help of so-called “lead magnets”, which are digital gifts, freebies in the form of e-books, webinars, challenges, audio recordings, discount coupons, prize games, etc. It is important that what you offer in exchange for an email address is useful, otherwise it can leave a bitter taste. On the contrary, if someone gets something valuable for their email address, becomes part of a community, this email address is invaluable to you.

Advantages of email marketing
The good thing about email marketing is that the results are extremely measurable and that it is a really great way to increase sales. Let's remember, we send content to an audience that is already interested in a certain topic or. our services/products. In marketing, we like to call such a person a “hot audience”. In contrast to a “cold audience”, which means that this is someone who has never heard of us and has never been interested in us before.

The next plus, as I mentioned in the introduction, is that the database is ours and we can use it at any time, without being dependent on any platform. It is ours and gives us a lot of room to maneuver for implementing customized marketing campaigns.

Would you like to learn more about email acquisition tactics?
Or have you already tried to set up an email marketing system yourself and failed? Since there are quite a few of you who have already tried it but haven't been able to finish it, I decided to organize a workshop on this topic at the end of October. It will consist of an online lecture and video gathering, and specifically we will look at setting up email marketing using the Mailer Lite program, which is affordable and easy to use.