How to measure the success of your Content Marketing Strategy?

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First, you need to consider your brand visibility . This has to do with how many people saw your content, how many views a video got, how many page views a page got.

You can measure this using measurement software tools such as Google Analytics or YouTube Insights, which offer aggregated information about the traffic accessing a website.

It is also essential to measure the degree of viralization of albania whatsapp number database your content , that is, the frequency with which users share your messages. You can quantify this by checking the likes on Facebook and Twitter, the mentions and comments, and the shares on Linkedin.

There are also some tools to speed up this measurement, highlighting Sharedcount or Likalizer as some of the best known for monitoring activity on social networks .

Another aspect to consider is lead generation: how many users completed a contact form when accessing your content.

This can also be measured with Google Analytics , an essential tool for evaluating your content marketing strategy.

Also review the generation of organic traffic , the number of readers who reach your content through SEO positioning.