The scenario is quite common: many companies have allocated the cost of developing a new website to their marketing budget this year. This is so true that we receive requests for new websites here at the agency almost every week.
Whenever this happens, we ask: Why does your company email list providers in france a new website? The answers are quite varied, but almost all of them revolve around needs or desires that are completely disconnected from sales.
The most common answers are:
"Our website is very old and we need to modernize it"
"The website is outdated and very old, we need a new one"
"The content is outdated and the images are dated"
"We can't change the website because we don't have access to the code, so we need a new one"
Theoretically, there is no "real" problem with the reasons that lead companies to invest money and time in complex website construction projects. However, they do not even come close to touching on the most important word for any executive who expects a return on the investment made: Business results .
Redesigning your website is an opportunity to audit and redefine your results, focusing more and more on sales. Redirecting content to your target audience, not just to your company. Redesigning the user experience based on what they need, not what the company wants to communicate.
It is important to keep in mind that websites that replicate institutional presentations or corporate brochures are on their way out. New websites should be conceived as a company's greatest marketing asset and, above all, as its main salesperson. Since everyone visits the website,
With this in mind, we have separated 10 questions that your company needs to answer before investing in developing a new website:
Why does the company want to invest in a new website?
How important is the current website for the marketing and sales strategy?
What will happen if your company keeps the current website?
How many personas or target audience profiles will be considered on the new website?
What marketing and sales results are currently generated by the website?
What are the expected results with the new website?
How long do you expect to achieve the expected results with the new website?
How will the website be designed to convert leads at all stages of the purchase process, not just at the decision stage?
What is the desired timeframe for launching the new website?
What is the budget available for the new website?
Starting a new website by answering these questions is the first step towards a successful project. Another important point to consider is the development methodology. Adopting Growth Driven Design will avoid wear and tear, delays and loss of money.