Differences between Inside Sales and Telemarketing

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Although Inside Sales and Telemarketing are about selling without leaving the office, that is, making calls to potential clients, the truth is that they are very different processes.

The main purpose of Inside Sales is to make meetings with clients more effective and to close sales without much hesitation.

Telemarketing , for its part, had its beginnings in the 1950s in an American company called DialAmerica Marketing, Inc.

This technique aimed to contact as many companies as possible and call them with a script previously prepared by the company itself without even knowing very well who they were speaking to, that is, there was no type of personalization in the communication.

On the other hand, there is Inside Sales, which aims to overthrow cameroon whatsapp number database this technique by personalizing communication and evangelizing customers regarding the attributes of the products or services offered.

With this technique, it is expected that sales representatives are very well prepared in terms of courses and that they are also very well commissioned.

You must understand the client's context very well and, as we said in the characteristics, have all kinds of information about the person you are speaking with to have everything well covered.

In conclusion, Inside Sales aims to know everything about the client, to talk to them so that at the time of conversation, they know what the solution is: the benefits of the product or service.