How to create a lovemark?

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To be successful in creating a lovemark, you must consistently reinforce the attributes of the brand that make it seen as something positive. In this way, in the long term, you will succeed in winning over the public.

What is a Lovemark?
We can say that lovemarks, through products, stimuli and experiences, make customers feel a strong emotional connection to the brand.

Imagine: you go to a restaurant that you r d directors email list have always gone to with your family. The service is good, the food is good, the atmosphere is pleasant and even though the price is not the best, you keep going because it reminds you of the importance of the spark of life.

On the opposite sidewalk there is another restaurant that is cheaper, of better quality, more varied and with a better establishment… Why would you continue going to the first restaurant if everything is better in the second one? The answer is because we are guided by emotions, not by reason. The same happens with lovemarks ; there may be better brands, but it is this one that has managed to win the public's heart.

There are millions of great brands in the world and surviving in the market today is a risky sport. Nowadays, importance lies inperformance marketingand not through empty advertising. Therefore, the only way to differentiate yourself is by winning over your audience in order to gain their loyalty. This loyalty is a decisive method of differentiation, as it will separate brands with a heart from those that do not contribute anything to their audience.