Home page
Although advertising on the side can attract a potential client to you, he will make a decision after visiting your site. Therefore, you should immediately tell about the Black Friday, the terms of the promotion and its terms. This means that the main attention should be paid to the cover of the main page of the site. What should be communicated:
the exact time the sale will start;
size of discounts;
If additional promotions are planned, please indicate this as well.
Of course, a unique design for job seekers database the illustration is necessary. Usually, the main colors for "Black Friday" are white, black and red. But no one sets strict criteria, so you have a wide field for creativity. Examples of well-known companies: under the main banner of Beeline there was a description of the terms of the promotion. Ozon used a very simple banner, but the offers were immediately below it, and when clicked, a page with all the products participating in the sale opened.
Through banner
It is impossible to guess from which page the visitor will start browsing your site, so ads need to be placed on the rest, not just the main one. They need to be designed according to the same rules: place a thematic image, indicate the main conditions and the start time of the sale.
Promo pages
For more detailed information about Black Friday, you can set aside a separate page on your website or use a landing page that users can access by clicking on the ad.
Subscription
You can use the sale as an opportunity to increase the number of regular visitors. If a Black Friday newsletter subscription form appears on the site, someone will use it to receive great deals during this time. And in the future, you can offer your regular contact scheme to such subscribers.
Holiday promotions
You can come up with various event options to activate visitors. This could be, for example, a prize draw for everyone who made a purchase. The prize could be a specific product or a larger discount itself.
Holiday promotions
There is such a variant of the drawing as "wheel of fortune", when during the rotation of the virtual "drum" additional discounts hidden under its sectors are opened. To install such a tool on the site, you do not need to do its own layout. There are ready-made options. You can use widgets from Hoversignal or Game-Lead.
Technical inspection
After the external design of the site is finished, you need to deal with the technical side. Review the resource, make sure there are no errors: check the operation of the pages, the presence of all products in the catalog, the functionality of the chat and basket. There are special tools for analysis that speed up this process:
Crossbrowsertesting – this service checks how a website is displayed on different devices, browsers and operating systems. The service is paid, there is a one-week trial period.
Multibrowserviewer – tests how correctly the visual elements of the site are displayed. The application has a free plan and one that requires money.
LoadImpact – helps determine how well the site copes with the load. A situation is created when there are 50 visitors on the resource for 15 minutes.
Loadstorm is a service that simulates various user behavior scenarios and checks the functionality of each scenario.