Social listening queries and Boolean search

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Boolean search is a way of refining query results by combining azerbaijan b2b leads keywords with search operators. These operators include “AND”, “OR” or “NOT”, along with several other character combinations, to allow users to tailor searches for specificity.

Many—but not all—social listening tools use a Boolean search query builder. If you choose a social listening tool with this particular setup, you’ll need to know the full roster of Boolean operators, along with the basics of search logic to create successful queries.

For example, if a marketer at Sprout Coffee Co. wanted to parse through mentions of their most recent seasonal beverage, here’s what that query might look like:

(“Sprout Coffee Co.” OR “Sprout Coffee”) AND (“Pumpkin Spice Latte” OR “PSL” or “Pumpkin Spice”)

With many tools, the more thorough your understanding of Boolean search, the more detailed you can be in your query creation.

If you don’t want to spend your spare time learning the basics of Boolean, don’t worry—you can still harness the power of social listening. Sprout’s Listening Query Builder is user-friendly and intuitive, so your team can create complex, multi-faceted queries in the same time it takes to schedule a post.

Sprout Social's Query Builder, which intuitively prompts users to list keywords, exclusions and filters to create dynamic social social listening topics.
You can even use the Queries by AI Assist tool to strengthen your query as you build it. It will automatically suggest related keywords based on the keyword you initially provide, so you can get the insights you’re looking for even faster.

Sprout Social's Queries by AI Assist tool generating suggested keyword additions related to the term "coffee". The suggested terms include "Brew", "Beans", "Java", "Joe" and "Latte".