Streamlining innovation to satisfy customers

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Discover how satisfying customers with effective data management will determine the success or failure of businesses in 2021.
Today we can say that the experience your customer has when coming into contact with your company is more important than any final product or service you offer .

It's that simple, it's that complex: great experiences make the difference between companies that grow quickly and those that stagnate or lose their way.


MDM: How to create a single view of the customer, improve the customer experience thanks to the management of your master data

This is why more and more companies are developing strategies to increase customer satisfaction, to measure the way in which customers relate to and feel about each of the company 's contact points . Maintaining office 365 database in a changing context involves obtaining a lot of quality information, in order to understand it and create appropriate responses, among which the following stand out:

Building digital trust
Create self-service options or agile applications
Develop innovative services and create new service and product offerings based on customer feedback
Quickly assimilate new emerging technologies
We know that the rise of customer data platforms , which receive and process information in real time , took off in 2020 and this year will mark a new record of growth. Today, online business operations have accelerated the management of data in an ever-expanding ecosystem of touchpoints, which is why CDPs ( Customer Data Platforms) will be an increasingly important priority.



Transforming our customer insights to achieve competitive advantage
All productive sectors change, renew, evolve and grow, and information management is what allows companies to detect these changes in time, in order to develop renewed proposals. Better understanding customers, their preferences and their consumption history allows us to offer them experiences closer to what they themselves are looking for. It is about anticipating their demand and thus fostering digital trust to obtain what is called an analytical advantage .

And to achieve this, the most important thing is that organizations create a personalized digital ecosystem for their type of business, segment and opportunities and that from there they can navigate a constant path of innovation.

We have a lot of tasks ahead of us, but if we had to put forward a recommended roadmap for 2021, it would surely include: consolidating customer data from legacy platforms to current information processors. Consolidating isolated systems into a single customer perspective . Customizing customer service platforms and channels. Turning data into an advantage . This entire path of work — which is arduous and requires a lot of team awareness — will allow us to reduce payback times for new technologies.