Uninterested leads graphic
Did you know that 25% of your contact list is made up of uninterested leads that you will lose by the end of this year? Even though this is a negative figure, you need to take the positive side of the situation. To do this, indonesia phone number details it is best to be able to appreciate that, even though these users have become inactive at this time, they are still subscribed. And as long as they are, you will have several opportunities to re-engage them.
However, if you wait for them to decide to unsubscribe themselves, you will be altering your analytics and your engagement rates for your email marketing campaigns. And they may even put you in danger by marking you as spam . Therefore, you need to find a creative way to get those disinterested leads to interact with your business again. Or, on the contrary, to get them to unsubscribe without having to harm your email reputation .
A huge number of emails arrive in your subscribers’ inboxes every day. And with so much competition for attention, it’s inevitable that a percentage of your list will lose interest. Uninterested leads are those who stop interacting with you. And although it may not seem like a serious problem at first, these users will upset the balance of your strategies.
TABLE OF CONTENTS
Why do subscribers become inactive? What makes them lose interest?
How can you win back disinterested leads?
1.- Use persuasive techniques
2.- Allows the user to mark their preferences
3.- New features to encourage users to return
4.- Show uninterested leads everything they've missed
5.- Demonstrate what your service/product is capable of
6.- The surprise factor creates mystery and unease
7.- Teach how to adjust preferences with your email
8.- Humor and emotions, the perfect combo
9.- Make sure your farewell email conveys the sadness of losing a subscriber
Why do subscribers become inactive? What makes them lose interest?
Uninterested leads data
Uninterested leads become inactive when they stop interacting with your email campaigns. And this can be due to several reasons:
They want to receive messages but are not yet ready or need to buy your products and services.
They don't want to receive your emails but are too lazy to unsubscribe.
They want to unsubscribe and cannot find a link within each piece that allows them to do so. This is one of the most dangerous reasons, since one of the automatic responses is to mark the email as spam.
They don't receive your email because it goes directly to the spam folder.
They have changed their email and are not even aware of what is happening.
All but the last two of these options create opportunities. And the second opportunity you should seize is this: your competitors aren’t working to re-engage disengaged leads. In a Strongview study , as you can see in the graph, only 17% of marketers prioritize re-engaging inactive subscribers.
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