How to create lead nurturing content
The steps to create lead nurturing content are as follows. Let’s introduce them one by one.
Nurturing Content
[Step 1] Organize your personas
First, organize your personas to narrow down the target australia telegram data audience you want to attract. A persona is a character image defined through detailed analysis of your target. If you do not identify the persona before creating content, you cannot expect high results. For example, if you are selling "cosmetic products for women in their 20s," users will not be interested in materials that summarize the skin care concerns of women in their 40s.
A persona defines a detailed image of a person, but it is not something that can be determined by imagination. For example, the following data is often used:
A list of loyal customers who have purchased products or services multiple times in the past
Google Analytics data
Data obtained through questionnaires and interviews
Setting a persona based on the above data will be effective. Be careful not to set a persona based on preconceptions or assumptions.
We have prepared materials for those who want to actually think about creating a persona but don't know the process or method. We will introduce the specific steps of persona design and common mistakes, so please refer to it to avoid failure from the beginning.