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In fact, research from the Fox School suggests that this type of personalization could actually be detrimental. The high level of concern that arises every day due to cyber security, phishing, identity theft or credit card fraud, forces many users to be more and more cautious. And it leads them to be suspicious of messages that include this type of greeting. Emails that include the recipient's name in their subject line, on the other hand, perform differently. According to HubSpot, they have higher click-through rates than emails that don't. An important element in successful email marketing strategies is the relationship between the user and the brand.


Does the recipient trust your brand? Does he or she outlook email lists know who you are? Keep in mind that if you break the barrier and force familiarity from the first minute, personalization will not feel natural. And the user will notice it. Although it may seem silly, look at the example email. It is as simple as including the name in lowercase. Although at first glance it may not be noticeable, it actually shows more confidence and less seriousness. 2.- The best content is the free one Winning email marketing strategies: HelpScout Bluewire Media conducted research by testing different tactics on its 6,300 subscribers.


These tactics involved testing different types of content to determine what made users open the messages and click on the creatives. When it comes to sharing free resources, the results showed that free templates and different work tools were more attractive than ebooks, interviews with experts or even photo albums . Therefore, winning email marketing strategies, in addition to occasionally sharing free resources, must know which content attracts the most attention. And that is where you should work. Even so, you already have a clue about what attracts the consumer the most. 3.- email marketing strategies: West Elm Put yourself in the user's shoes.