Step emails are a measure to encourage potential customers who have downloaded materials about "Product A," for example, to take the next action by gradually delivering product information, success stories, etc. Targeted emails are a strategy for delivering information to segments, such as by industry, region, or downloaded materials. The disadvantages are that it cannot be implemented unless you have the customer's email address, and there is a possibility that the email will be treated as spam and not opened.
Therefore, it is an effective method for "potential customers" who have denmark telegram data a certain degree of interest or concern in your company's products or services, even if they have never purchased them. \The web-based pull method is explained in detail below! / [By acquisition method] List of costs and success rates We have compiled a table listing the acquisition methods, including costs and conversion rates. category How to earn cost Conversion rate Suitable companies Push Type Telemarketing Low High BtoB/BtoC Push Type visit Low High BtoB/BtoC Push Type Posting flyers Low Medium BtoC Push Type Newspaper advertisement High High BtoC Push Type Direct mail (DM) High Medium BtoC Pull Type Content Marketing High Medium to high BtoB/BtoC Pull Type Pay-per-click advertising High High BtoB/BtoC Pull Type press release High Low BtoB Pull Type Email Marketing Medium Low BtoB/BtoC Key points for successful acquisition of new customers So far, we have introduced various methods for developing new customers, but there are common "keys to success" that they all share .
Identify your target First of all, it is important to clearly define the target you are going to approach. If you do not define the target, you will not only not get results but will also incur unnecessary costs by approaching people who do not need your product. Combining pull and push approaches It is mainly used in the BtoB field, but when a potential customer makes an inquiry via a pull method, push-type telemarketing is used to find out their needs.