Collect customer data. This will help you segment consumers into groups and personalize your marketing.
Clean the database. To do this, you need to delete incorrect and non-working email addresses, duplicates. This will help avoid unnecessary mailings to inactive addresses and not fall under spam filters, ensuring 100% deliverability to inboxes.
Obtain consent. In order to interact with consumers, the client's consent to email newsletters is required.
Divide by categories: first contact with the company, gender, age, geolocation. Personalized offers by segments are always more effective than mass ones. If there is no data, you can always contact the client directly.
Select communication tools: phone moj database calls, robotic mailings, messages in messengers, push notifications, SMS and email mailings. The set of tools may change. It is important to monitor the conversion of each channel in order to replace it with a more effective one if necessary.
In addition, you can automate all stages of working with the client base using a CRM system. It allows you to filter clients by category and prepare an offer for each of them.
A systematic approach and competent work with the current client base gives the company greater profit than its constant expansion.
Customer service
Continuing with the previous trend of working with the current base, the level of service is also important. In order for the client to return to the company, mailings and reminders alone will not be enough.
Building a customer-oriented service in a company is the task of the business owner and key employees. It depends on them how comfortable the consumer feels when getting acquainted with the product, in the process of receiving the service, and how satisfied he is with the after-sales service.
Customer service is a company's competitive advantage in a crowded market. If the service is poor, customers will go where it's cheaper.
The company will lose loyal customers, and the number of repeat sales will fall. Moreover, such customers are capable of instantly ruining the company's reputation with their negative reviews and negative recommendations.
Consequently, the company will be forced to spend more on attracting new customers and restoring its image in the eyes of the consumer.
To check the level of service of a company, you can conduct a competitor analysis, study customer feedback, conduct interviews with buyers, or use the services of a mystery shopper.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
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