Keeping the Product Relevant Over Time

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Your customers’ needs and expectations for your product will change over time, so as a product marketer, you need to be prepared to ensure your strategy continues to make your product relevant.

This means that you may have to make changes over the course of the months, updating some aspects of the product itself and even the campaign itself.

Product Marketing vs. Conventional Marketing
product-marketing

While Product Marketing is more strategy-based, conventional marketing really covers everything . In this sense, the first becomes part of the second, and when studying the 7Ps of Marketing, you will notice that product marketing is specific and fundamental.

As mentioned earlier, Product Marketing is all about driving uruguay whatsapp number database demand and making the product truly appealing to the target audience.

This is achieved by being in direct contact with the Sales department and ensuring that what is offered responds to the needs of consumers.

Therefore, a product marketer must be in constant communication with the Marketing and Sales teams . Only in this way can it be ensured that the Buyer Persona is known well enough to have an ideal product to offer them, and appropriate messages to achieve convincing them to buy.

The starting point of Product Marketing is the launch, and it involves a Marketing strategy that sustains sales over time.

Conventional Marketing is actually an umbrella Marketing that focuses on broader topics such as SEO, B2B Inbound Marketing and everything that has to do with converting consumers into current customers.

It is about promoting the product, as well as the company or brand, ensuring that there is a coherent message in each content that is launched to the public at each stage of its journey .