Cost of acquiring existing customers vs. new customers

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[Issues at the time of request] We want to increase the number of applications for free counseling sessions that will lead to new customers. We want to design a website that is patient-centered. As a countermeasure, we implemented the following measures to increase the number of applications for free counseling sessions, which would lead to new customer acquisition. [Measures to acquire new customers] User surveys to compare your site with competitors Quantitative research using access analysis Page revision based on surveys and interviews As a result, the number of applications for free counseling increased by 43% from the previous year.


For more details on the case study, please refer to japan telegram data the article below. Source/Reference: Medical Support Japan Co., Ltd. What is the secret to achieving both increased traffic and increased conversions? (Nile's SEO Consultation Room/Nile Co., Ltd.) [Case Study 3] Career Design Center Co., Ltd. What is the measure that doubled the CVR of "Type Tenshoku Agent"? | Case study of Career Design Center Co., Ltd. (Nile's SEO Consultation Office) Web page screen Our final case study is from Career Design Center Co.


, Ltd. [Issues at the time of request] The conversion rate from article content is low, and users tend to abandon the content after viewing it. As a countermeasure, we implemented the following measures to convert the readers we attracted into new customers. [Measures to acquire new customers] Improvements to adjust the pathways that connect actual and potential customers to conversions on the site As a result, the conversion rate roughly doubled about five months after the campaign was implemented.