Suitable for newsletters, advertising texts, and social media posts.
The template is as follows:
Star: tempting promotions, discounts, great USP.
Chain: List the benefits the customer will receive after purchasing the product.
Hook: a call to action immediately (visit the website, place an order, subscribe, etc.).
For example:
40% discount on installation some of the key features of band of alarm system for your car. (Star)
Install a new alarm system and be confident in the safety of your car:
– Automatic door locking.
– Online monitoring of vehicle condition.
– Automatic engine start.
– Function of connection to cameras (Chain) .
Leave a request right now! (Hook)
FAB: Features – Advantages – Benefits
Suitable for: newsletters, advertising materials, social media posts.
Here's what a template for such a sales text looks like:
Features: Describe how your company or product is different from others.
Benefits: Explain what benefits these features provide.
Benefits: Convey to the client the benefits of working with you.
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ACCA: Awareness – Understanding – Persuasion – Action
Suitable for landing pages, websites, newsletters, promotional materials, and publications on social networks.
Template for creating text:
Awareness: lure with an interesting USP (based on the AIDA principle).
Understanding: Use arguments to convey the idea that the problem is important and the product can solve it.
Persuasion: provide evidence of the product’s value (reviews, successful cases, statistics).
Action: encourage people to place an order, subscribe, or arrange a consultation.
For example:
We'll take your plastic! Green Wave launches a new project to help you go green. (Awareness)
Caring for the environment is not just a trend, but a responsibility for every person. Plastic takes longer to decompose than any other waste, and thousands of animals die from this waste every year. (Understanding)
We understand that it is not easy for everyone to lead an eco-friendly lifestyle. That is why we decided to help our city and launched a new project #plasticno. We will collect plastic from our customers and hand it in for recycling, and all the money will go to the animal protection fund. All you need to do is start sorting your trash!
In six months we have already collected 4 tons of plastic waste and donated 200 thousand rubles to the charity fund. (Conviction)
Join us! Leave a request to participate in the project under the post! (Action)