How is it different from content marketing?
So, what is the difference between inbound marketing and content marketing? Content marketing refers to marketing activities that use content (useful information, not advertising).
It is a method of connecting marketing to users by malaysia telegram data providing them with information that is useful, attractive, and of interest to them. In this way, content marketing is very similar to inbound marketing.
Inbound marketing and content marketing are often used almost synonymously, but it is easier to understand if you think of inbound marketing as a more comprehensive "concept/process" and content marketing as the "method itself" for putting that concept into practice.
The concept of inbound marketing was proposed by the founder of HubSpot. When HubSpot conducted a survey of marketers about the difference between inbound marketing and content marketing, the most common answer was "content marketing is included in inbound marketing." From this, we can safely say that content marketing is included in the concept of inbound marketing.