The PR industry has seen a number of changes in recent years. In our opinion, the main trends over the next 5 years will be:
New Internet platforms. In the past, all PR was based on advertising through television and print media, but today it uses the World Wide Web more. The classic press is almost irrelevant, as it has been overshadowed by social networks and video hosting sites like YouTube. TikTok is gaining popularity. It is difficult to predict what will appear in the near future.
New formats. Instead of advertising on TV, many PR specialists prefer promotion through videos on the Internet, cooperation with studios, video bloggers and other companies. Offline press conferences are being replaced by online presentations and discussions in online communities. PR events and media content using VR and AR technologies will soon be in demand.
Online tools. PR managers no vk database longer need to create spreadsheets to manage the company's affairs, because today many processes can be performed automatically. There are services on the Internet that, after appropriate configuration, will independently post publications, collect data for analysis, create reports and presentations.
Trends in the work of a PR specialist
New communication channels. Advertising methods such as phone calls and e-mails have strong competitors: messages in instant messengers and social networks. Media personalities even create pages in their profiles for this purpose, where they present the terms of cooperation and their contact information.
Narrow specialization. Until recently, a PR specialist had to combine various functions - managing content on a website, writing articles, SMM, creating advertising audio recordings, etc. Currently, there is a tendency to delimit his sphere of activity: some specialize in personality marketing, others - in cooperation with the media, and someone deals only with viral or anti-crisis PR.
Companies that need a PR specialist
PR is traditionally in demand in the sphere of trade and services. Thanks to the efforts of PR specialists, the reputation of commercial organizations and trust in products grow. Much attention is paid to specific products, since the population needs to be competently conveyed all their advantages and benefits after purchase. A special category can also include secondary demand products, which are needed only by a small number of consumers, but they can be purchased by others on emotions or due to the influence of fashion trends.
Companies with a large audience reach (for example, across the entire region or country) often use PR for free to promote themselves. The benefits of using such a method will always be great. PR is also necessary for corporations that smaller companies and market consumers look up to. They are able to have a great impact on the environment in the city, country and even the world, change hostile relations to tolerant ones between people with opposing points of view. And this is just one PR video of a few seconds long!
Companies that need a PR specialist