Here are some tips to help your Instagram content rank higher in Explore and user feeds:

[fomayof928@mowline]

Find the right keywords: Pinpoint specific keywords your audience is searching for to guide your content creation strategy. For instance, if there’s a rising interest in vegan recipes, create content around keywords like “vegan breakfast ideas” or “plant-based dinners.”
Optimize subtitles and captions: Incorporate keywords into the text part of your Instagram posts and stories. Use them in subtitles, captions, tags and stickers. Don’t forget to keep it engaging. You could start with a question like “Who else loves smoothie bowls?” to prompt user engagement and include keywords naturally.
Follow and engage with similar accounts: Actively comment on and like posts from accounts in your niche, such as other vegan food bloggers, to increase visibility and encourage cross-engagement.
Add alt text to your posts: Adding descriptive alt text to images, usa b2b leads like “vegan avocado toast on a rustic table,” improves your post’s accessibility and helps Instagram’s algorithm understand and categorize your content better.
Hop on the latest trends: Stay updated with viral hashtags or challenges and incorporate them when relevant. If #Veganuary is trending, join the conversation by sharing your unique vegan recipes or tips.
Stick to the official guidelines: Ensure your content follows Instagram’s recommendation guidelines to boost its chances of ranking higher in feeds and showing up in front of the right audiences.
6. Create brand partnerships with native Instagram tools
Instagram has long been the top platform for brands and influencers to work together. It’s easy to see why—consumers are 1.5x more likely to be interested in viewing branded creator content on Instagram than on other platforms.

In 2024, Instagram is taking brand collaborations more seriously than ever. They’ve already introduced a bunch of tools and features to facilitate these partnerships.

For example, brands can allow other Instagram accounts, such as influencers or partners, to add product tags in their posts. Users who click on these tags will be taken directly to the brand’s Instagram shop and would be able to check out on the platform.