What are your target audience’s challenges?

[fomayof928@mowline]

1. Brainstorm social campaign themes
Generate social media campaign ideas by asking your team (and teams outside of social) these questions:

How does your brand help overcome them?
What do we want to accomplish with a social media italy b2b leads campaign?
During the ideation stage of your social media campaign, it’s imperative to consult with teams from other business functions to ensure you have a complete understanding of your customers, your products and your competitive landscape. The insights you glean from other teams can inform and bolster a campaign to make it even more audience-driven. In fact, The 2023 Sprout Social Index™ revealed that 65% of marketers agree other departments inform their social efforts.

Data visualization from the Sprout Social Index, showing that 43% of social marketers feel their teams are siloed (even though 65% agree that other teams inform their social efforts and 76% agree that social insights inform other teams.)
2. Build out your creative and content
Once you ground yourself in the “why” behind your campaign, it’s time to build out the content. Here are some sources of creative inspiration that will help make your next social campaign truly memorable.

Partner with influencers and creators
Influencers and creators are already masters of creating content that resonates. They’ve built their followings based on engaging content they share on social. With their expertise, they can produce unique content for your brand that strikes a chord with their community.

Most importantly, influencers bring a key element to your campaign: authenticity. Which, according to the 2023 Index, is the number one thing consumers don’t see enough of from brands on social.