Mori Norway＿Shampoo and hair care products

[armdrejoan]

Case 1:
SenNorway, a scalp care brand that has been highly discussed on Threads recently, has invested a lot of resources in promoting word-of-mouth marketing on Threads. By observing the content of posts mentioning SenNorway on Threads, we can find that many word-of-mouth posts uae consumer mobile number list self-recommended by users to promote product efficacy and usage experience. Among them, a word-of-mouth operation post "I came back from dinner and the helmet was still there, but the hair care on the motorcycle was stolen??" was spread widely through the Threads algorithm, creating an astonishing 1.6 million views, allowing the audience to After being constantly promoted, people begin to become curious about the product, and even trigger the intention to purchase, and Threads becomes the source of brand impression.

Source: @brrrrr__.94 Threads


In addition to making good use of word-of-mouth and Threads marketing, the brand has also hired Kun Ling and Yang Youning as brand spokespersons, and actively cooperates with Internet celebrities to promote the purchase of products. Posting exquisite pictures and text or short videos of actual product testing on Instagram can effectively increase the number of fans. The desire to buy, and the brand credibility is also enhanced through the sharing of Internet celebrities.

Source: @luuuubii Instagram


Case 2: GU＿Tapered Pants
After the GU tapered pants were launched in June this year, they caused a sensation on Threads through consumers' independent sharing. Netizens posted photos and went viral, sparking heated discussions and even causing a shortage in all GU stores in Taiwan. The brand itself does not specifically promote its products on Threads. Instead, it allows users to forward and discuss products independently, allowing the products to quickly spread to various communities through word-of-mouth.

GU also took advantage of the trend and added fuel to the fire. It posted restock information on tapered pants on its brand account to remind customers to purchase, sparking discussion again. On Threads, it often responded to fans' questions with a friendly image, and even added skills by complimenting the outfits. In order to improve customer favorability, he never forgets to note the purchase links of other GU products when replying to questions, which also drives the exposure of more products and increases the audience's purchase intention.