4 Tips to Improve Your CJM Performance

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For example, the goal is to make the registration of a subsidy in the MFC faster. CJM is a suitable tool for this, because the process consists of a large number of steps and points of contact. Information on the duration of each step will be useful here (this will speed up the entire process).

If we are talking about improving conversion in an online store, then the data that needs to be collected in CJM is completely different. The time spent on choosing a product is no longer important. The main thing is to india email list use CJM to find out why a buyer “drops off” at a particular stage of the funnel (abandons an unpaid product in the basket, starts filling out an application, but suddenly leaves the site, etc.). It would also be useful to find out what prompts a visitor to stay and continue moving towards a purchase.

A map tailored specifically to these metrics will be truly useful for your business.


Combine two approaches: CJM and User Flow
For example, let's say you're working on a new app and building a CJM to take all the nuances into account. When a new development is underway, different departments usually participate in it, and the map will be useful for visually displaying how to implement certain proposals, avoid risks, etc.