Computer Software & Technology (16)

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Industries that receive a proportional higher amount of inbound engagements per post compared to their publishing cadence include:

Food & Beverage (17)
Government (14)
Outbound engagements
In 2024, outbound engagements will make or break bulgaria b2b leads your social strategy.

People are flocking to closed communities and vertical networks for a more tailored online experience. To remain competitive in this new era of social, brands will have to double down on proactive marketing. Building 1:1 relationships on social isn’t a trick for overnight growth, but it is a controllable, sustainable path toward long-term rewards.

This marks a sizable shift in traditional brand social strategies. In 2023, the average number of outbound engagements was just 2 per day across all industries.

Industries going above and beyond include:

Telecommunications (16 outbound engagements per day)
Leisure, sports & recreation (8 outbound engagements per day)
Media (6 outbound engagements per day)
For telecommunications companies like Boingo Wireless, outbound engagements also support superior customer care. Their team uses Sprout’s social customer care tools to monitor keywords related to service locations, which can include airports, military bases, conference centers and more. This allows them to provide service to any one in need, even if they don’t tag the Boingo account in their question or comment.