Marketing Automation: A Guide

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Marketing work is usually repetitive for us, Marketing Professionals, even more so if your area is like mine. It all starts with persona research, copywriting, page creation, lead capture, relationship building, audience creation and segmentation, etc. Over and over again.

The Marketing Automation methodology is a set of practices that combine processes and tools to automate repetition, seeking productivity, doing more with less. In addition, today it also relies on artificial intelligence to boost routine research, production, communication and relationship tasks.

In addition to the botim database gain in productivity, there are other benefits to automating marketing processes and tasks:

Relationship at scale
Personalization
Business Intelligence (BI)
Reduction of errors and costs
Process Standardization and Scalability
Tool Integration
But not everything is rosy!

The complexity of work has increased with the use of technology, in addition to the accumulation of functions, since these can now be performed by the same professional. It was in this scenario that we saw the birth of the Inbound Marketing professional in the last decade, who we now know as the Marketing Automation professional.

How to Automate Your Marketing
In this article I want to show you how you should be automating your processes and tasks and I also want to open your mind to several possibilities that will support your marketing goals.

Types of Marketing Automation
The main tasks that are automated are communication tasks such as sending emails, posting on social networks, creating pages, notifying the sales department, and delivering content offers. I always remind my students that automation is not just about email ; automation can also be done on social networks, blogs, data enrichment, customer service, etc.

Examples of how automation can be used
Case 1) Audience Creation

The first step is to hire an automation tool, I will give examples below, which will generally also serve as a large database of your audience. It can also give you the option to build a capture page, landing pages, leads and automatically insert these records into the database.