Surveys embedded in the site .

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Polls
This method of collecting feedback allows you to get a variety of different opinions that will be useful for your business.

There are different ways to survey your audience and gather opinions:


There are numerous services that allow anhui mobile phone numbers database you to create a survey yourself and place it on a website page. You can learn more about them (and the benefits of surveys in general) from our article. We are not just interested in surveys where you can choose an answer option - our priority is surveys in which the user can fill out the form themselves.

Opt-in surveys are informative only for you. As for customers, they will not have the opportunity to objectively evaluate the quality of your service.

Polls in social networks.

Remember that social networks also have polls. In fact, many have built-in tools that allow you to create polls that you can comment on. Polls on social networks are always attractive to customers because they are simple and interesting.

Customers can easily and happily provide feedback, and you can learn different opinions of customers about your business for free and use this information to your advantage. In addition, thanks to such a SERM tool as surveys, your page becomes more visited.

Questionnaire
If you can meet the client in person, ask them to fill out a pre-prepared questionnaire, answering questions about the level of service. Make a list of the most important questions regarding the quality of service and give it to the buyer. It is unlikely that anyone will refuse to fill out a small questionnaire handed directly into their hands.

The questionnaire should definitely contain not only questions with answer options or a rating scale, but also questions that require detailed answers. For example, if you provide courier delivery, the courier can hand over the questionnaire to the client upon meeting. Then scan the questionnaires and post them on the website.

Open and closed questions in the questionnaire

Source: shutterstock.com

It is not enough to simply follow the advice in this article. All issues must be approached wisely.

Here are some tips to follow to ensure success:

Always respond to opinions, comments . Often people do not write reviews only because they are sure that no one will answer them or will not answer soon.

Don't make things difficult for your customers - the process of posting a review should be as simple as possible. The less action required from the buyer, the better. Don't force the person to create several more accounts. You need it, not them. No one needs extra problems.

Always give a person not one, but several options to write a review . Some will prefer to share their opinion on social networks, some will fill out a special form, some will respond to a letter by email.

Don't be pushy . Pushy requests to write a review will not only not bring you the desired result in the form of a review, but will also alienate the person from you in principle.

Don't delete negative reviews . Many positive recommendations look unnatural and suspicious, like they were ordered. In addition, negative reviews will help you understand what to work on.

Think carefully about the timing of your request for feedback . Don't drag it out, but don't rush it either. Give the person time to evaluate the product or service and then ask for feedback.

Let the person feel that their feedback is important . They should know that they are helping you and the entire community.

And one more thing. You should feel how important customer reviews are. Often, they become the deciding factor for potential buyers. Would you trust a seller who has not proven himself? Unlikely. So, start collecting reviews and make sure your audience trusts you.