That is, these tools will let us see what visitor X has done exactly on our website, which browser they used, from which device, how long they spent time there, the exact pages they visited, etc.
Therefore, we will be able to "spy" on what our users do within the website and thus improve our conversion rates and user experience, which, ultimately, is what we are looking for with these tools.
Note: We will always be able to know what the user telegram group philippines does within our website, but we will never, I repeat, never know their identity. The user will always remain anonymous.
Types of heat maps
Within the heat maps we can clearly differentiate three types of heatmaps :
Click.
From scroll.
Of movement.
All the data we obtain will be very useful to understand the behavior of the reader within our website, since the information they provide us will complement each other.
That said, let's take a closer look at the different types of heatmaps.
1.- Click heatmaps
With this type of map we can find out where users usually click when visiting our website.
This type of heatmaps can be very interesting in online stores or websites monetized via adsense or affiliation.
With it we can locate the places where the most clicks are made and discover possible conversion leaks, that is, places where the user believes there is a link and such an element does not exist, thus reducing the CRO.
As you can see in the following example, the area marked in green is a possible leak point, since users click on that word and do not find any type of link in it.
Click Heatmaps - Vanishing Points
2.- Scrolling heatmaps
These types of maps help us to understand to what extent users are "hooked" on our content.
They help us to know how far they usually read and when they leave the page.
The important thing about this type of map is to decipher why users leave the page so soon, whether due to lack of interest, lack of incentives, etc.
Heatmaps of - Scroll
3.- Motion heat maps
These types of heat maps, in my opinion, tend to be the least analytical.
With them we can know where the reader has been and, based on that, make decisions.
These heatmaps are the least analytical for one main reason: one thing is where the reader moves the pointer and another, where the view is directed.