Channels for attracting customers in passive sales

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It will not be easy for active sales managers to change, because they are used to being active and holding meetings aggressively. They will be bored sitting and waiting for a call. Such work will have a depressing effect on them, will dampen their enthusiasm, and will demotivate them. As a result, the manager will again have to fire old specialists and hire new ones. Or look for people among the staff who are suitable in terms of psychological type to perform new duties.

Carrying out active and passive sales is a completely different activity. For each of these types of trade, you need to find the right type of seller, create the appropriate conditions, and build the necessary motivation. The most important thing to remember is that a passive sales department cannot be retrained into an active sales department, and vice versa. Future tasks should be taken into account at the stage of forming the department. And then, based on this, recruit specialists.

Passive channels are those for attracting a complete list of unit mobile phone numbers database customers through which certain work is first carried out (PR, promotion, advertising), and then the consumer himself becomes the initiator of interaction with the company.

Advertising
There are different types of offline advertising. Some are aimed at attracting customers from a specific channel, while others are aimed at developing a brand. Since the latter type of advertising is currently ineffective due to the excessive number of brands, we will consider the first type. Very often, Chinese manufacturers are hidden behind popular brands.

Ambient advertising

Source: unsplash.com

Therefore, organizations are unable to provide high quality products, and not only a certain trademark, but also the entire brand in general, begins to depreciate for consumers. The effectiveness of the first type of advertising is quite easy to evaluate. To do this, you just need to put a separate phone number on each channel. Many expect that beautiful (similar) numbers will be remembered faster by consumers. But try to honestly answer the question: how many numbers of organizations of which you are clients do you remember? Modern people have long since forgotten even the brightest brands, not to mention phone numbers.

Advantages of offline advertising for passive sales:

quick result: identified the number - received or did not receive calls;

easy to measure effectiveness if you do it yourself.

Flaws:

low targeting. Even if you put up a cafe advertisement on the street, it will only attract those who pass by. And the federal one does not give the desired effect;

cost. In relation to efficiency, it often turns out to be unprofitable and unjustified;

tough competition. Customers' attention is divided into a number of advertising urges. It is extremely difficult to stand out and be remembered;

constant search for a solution. Before finding something that will increase the volume of passive sales, you will have to try many other options.