Your page (what visitors see when they come across a broken link) is an opportunity to engage with your visitor at a moment when they need you the most. . Sheena iyengar: how to make choosing easier if you have an ecommerce store, or a site with lots of content, you need to see this. Anyone who is trying to get users through a series of steps to fill out a survey, or an online application, will also find this extremely helpful.
Here are just some of sheena’s findings gambling data korea discussed here: limiting choices ends up creating more sales and/or more participation increasing choices increases buyer’s remorse to reduce the number of overwhelming choices – add categories gradually increase complexity of choices if you want people to finish a multi-step process (like customizing a car) . Scott mccloud: the visual magic of comic this starts out as a talk about comics, then evolves into an analysis of storytelling, interface design, and how much can be conveyed in an image.
Given the rise of “the visual web” and our obsession with stories, can a spike in the of comics in marketing be far behind? . Omar ahmad: political change with pen and paper if the last talk looked forward with technology, then this one looks back. We internet marketers forget about paper mail too often. This will remind you how powerful it is. . Dan pink: the puzzle of motivation want people to sign up for your email list? Want them to open, read and click on your emails? Want them to order? Dan pink is the clever fellow who wrote to sell is human: the surprising truth about moving others, and drive: the surprising truth about what motivates us.