In order to evaluate the effectiveness of published content, you need to consider:
clicks on links;
coverage;
average time spent on page;
number of file downloads;
leads;
number of subscribers;
involvement;
number of registrations;
openability;
comments;
likes and dislikes;
reposts.
Of course, this list changes and is supplemented depending on the social network or any other resource where you publish your advertising content.
Content Marketing: What It Is and How to belgium email list Make It Effective
Content Marketing: What It Is and How to Make It Effective
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Difficulties in analyzing effectiveness
Content marketing effectiveness analysis should always be done regularly. Otherwise, it will be difficult to track which publications in what volume bring results.
Among the difficulties of analysis it is necessary to highlight:
high reach does not always indicate a large number of sales (the fact is that high reach rather indicates that your content is interesting, but not sellable);