At a minimum you will need

[subornaakter20]

search engine reputation (SERM);

information areas – description of vacancies and brands, product characteristics;

development of SEO usability of the project peru mobile phone numbers database structure;

search for related areas for different target audiences for organic traffic.

When selling complex equipment and ordering website optimization, you need to be sure that it will pay off. This can be done in three ways.

Simulation modeling . Buy traffic from context and see if these customer requests bring in. Organic traffic is larger in volume and at the same time much cheaper - 2-10 times.

Analytical modeling . Only an SEO specialist can do this at the proper level.

He will calculate the funds invested by competitors, develop the project structure, calculate the expected traffic volume and basic conversion, and lay down usability coefficients. It is recommended to hold a tender among contractors and assess whether the future results are worth the required investments.

Please note that many contractors may (sometimes even unknowingly) overstate their forecasts. If the project assessment is not carried out by a senior specialist, the figures given to you are not always based on facts. An independent SEO expert who can check the commercial proposals you receive can help you here.

Benchmarking . Try to find out how much money your competitors have invested in website optimization and what return they have received.

Intra-site marketing
Marketing within a website is a fairly new tool, but it is developing very quickly. To keep the visitor from leaving the resource as long as possible, special tools are used, the person's contacts are collected, and the client is given individual and advantageous offers.

All this makes it possible to sell the products offered by the company with a greater probability, including selling complex equipment.

How to Sell Complex Equipment_On-Site Marketing

The most popular on-site tools are:

online consultant (LiveTex, JivoSite, RedHelper);

subscription to news;

the ability to leave requests on the website or a “Callback” button;

widgets – smart banners, smartboxes, hellobar and others.

Let's look at the latter in more detail.

A widget is a complex interactive tool and appears on the site only after the user has performed certain actions. A banner, hellobar or pop-up window can inform visitors of promotions and special offers, or contain a form for collecting contact information.