Itemized analysis of income and expenses.

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It clearly demonstrates what the company spends the most money on, how costs can be reduced, and which products bring in the main profit.

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Alexander Kuleshov
Alexander Kuleshov
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Main types of analysis of marketing strategy in the enterprise
Marketing Strategy Analysis_Product Strategy

Analysis of the organization's product strategy
The company's activities will be successful if they are based on a carefully thought-out product strategy. It is the product decisions that become decisive for the overall marketing strategy of the company.

A product strategy is understood as the development of a product range and the creation of an assortment list that allows an enterprise to occupy a stable position in the market and have a competitive advantage over manufacturers of similar products.

If there is no product strategy, the product range structure is subject to the influence of transient external factors, which is fraught with the loss of control over the company's position in the market and the level of profit that the sale of products brings.

Careful work on the product strategy results in the company updating its product range in a timely manner in accordance with market demands and receiving guidelines for the further development of its activities.

The implementation of a product strategy and marketing activities in general are impossible without taking into account the nature of the product, the specifics of its stages, the duration of the life cycle and the changes that the product undergoes when moving from one stage to another. The combination of these factors affects sales volumes and production profitability.

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