More than half of the strategies quickly lose their relevance.

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Most respondents ( 60%) are confident that circumstances are changing so rapidly that the strategy becomes obsolete by the time it is implemented. The option of delays received many responses – 43.8%.

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As in other cases, the size of the company ecuador mobile phone numbers database matters. Small companies have more difficulties meeting deadlines ( 56% ). They also suffer more often from a lack of data and discrepancies between their plans and reality.

Larger companies (up to 100 employees) also experience a loss of strategy relevance ( 45–56% ). Even more often, this indicator is chosen by companies with more than 100 employees ( 68% ). This is understandable, since it is large companies that adjust their strategic plans less often than others.

Most marketing strategies are built on the foundation of business strategies.

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It is noteworthy that companies whose strategy is far from reality are the ones who disagree with this statement the most ( 40.9% ).

This allows us to name the discrepancy between the company's plans and business goals as one of the factors leading to failure.

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Checklist: How to Achieve Your Goals in Negotiations with Clients
10 Mistakes That Marketing Strategy Analysis Most Often Reveals
Excessive passion for the ideas of some leader.

The success of a large company often forces smaller players to copy its marketing strategy, release similar commercials, conduct identical promotions, and follow the quality indicators adopted by the leader.

This behavior rarely bears fruit, rather it will make your product be perceived as a fake. It is better not to try to make money on someone else's success, but to develop your own quality criteria, focusing on your clients.

No contact information.

More than half of small and medium business websites do not list phone numbers that customers can use to contact the company. In this situation, the value of the resource drops sharply: why would a consumer need information about the advantages of your offer if you deprive them of the opportunity to call or write to you to clarify details?

Providing contacts should become a rule that does not allow exceptions. At the same time, no request should remain unanswered.

Passion for super strategies.

Don't overcomplicate your marketing concept. The simpler you can tell your potential customer about the benefits of your product, the better the result will be. Don't overload the customer with unnecessary information. All they want to know is why they should buy your product. Anything else is a waste of time and money.

Inability to learn from the past.

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