Unusual examples of promotions to attract customers

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Outrageousness
Let's start with the most unusual promotions, which require a lot of courage to carry out. However, the result can be attracting a huge number of visitors and clients.

A striking example of a marketing campaign to attract customers, associated with shock value, is the campaign of "Euroset". Its essence was that a person could get a phone for free, having come to the store naked. Many companies, ready to promote their brand at the expense of human greed, tried to repeat this event in one way or bolivia mobile phone numbers database another.

Case: VT-metall
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Find out how
For example, not long ago a new clothing store in Germany turned to this method of attracting customers. Its managers offered visitors a chance to choose a full set of clothes for free within a certain time, with one small condition: they had to come completely naked.

It is noteworthy that such promotions can be held not only by promoted brands, but also by those newly entering the market. Thus, at the opening of one store in Irkutsk, customers were offered to rip their jeans, and then choose new ones and take them for free.

The campaign held by the IKEA store gained wide popularity. For a month, a married couple lived there: a man and a woman slept, cooked, ate and washed using the company's products. Of course, they coped with the task of attracting attention perfectly. And sales in the store increased significantly during this period.

Treasure hunt
This type of promotion can be called interesting and relevant at the moment. To attract customers, a search for a valuable prize is organized. The territory of the event can be limited to the shopping center where your store is located, or it can be much wider.

Then you need to use various resources to attract attention to your event. You need to tell as many people as possible about the opportunity to find treasure.

Promotions to attract customers_serious discount_treasure hunt

A similar campaign was carried out by one bank: coins made of the purest gold were used as treasures, and the event had serious information support.

They used such promotions to attract customers and cafes. The prizes were food delivery certificates, and the search was carried out with the help of radio hosts. People willingly took part in such an unusual interactive activity.

To keep the audience informed, it is only necessary to agree with the media on mutual advertising. By the way, by the end of the month the chance of getting consent to cooperate with the media is much higher.