A correctly selected semantic core ensures a match between the interests of users and the content of the site.
Increased traffic. By optimizing pages for user requests, the site gets more visitors.
Increased conversion. By attracting the right audience, the site increases the chances of performing targeted actions, whether it is a purchase, a subscription or contacting the company.
Budget savings. Correct work with semantics allows you to reduce costs on advertising campaigns, concentrating on key queries with maximum ROI.
Tip: Use special services to analyze ROI by keywords. This will help you set priorities.
semantic core
Stages of creating a semantic core
Step 1. Defining goals and objectives
Before starting work, it is bulk sms france necessary to clearly understand why the semantic core is being created. Key questions:
What products or services do you promote?
Who is your target audience?
What results do you want to achieve (traffic, leads, sales)?
Example: If you are promoting an online sportswear store, your keywords may include queries such as "buy sportswear", "running shoes", "fitness clothing".
Useful block:
Add to your list not only "selling" queries ("buy", "order"), but also informational ones ("how to choose", "best models"). This will attract users who are looking for useful advice.
Step 2. Collecting keywords