The level of satisfaction with the product influences the consumer's attitude towards the entire brand. Based on this, their further behavior is built.
A positive experience of interaction is made up of expectations and the actual properties of the product. For example, a buyer bought a bicycle only for commuting to work, wanting it to be reliable and spare parts to be available for purchase if necessary. As a result, he gets a maneuverable vehicle that is a pleasure to ride. The result is that the buyer comes back or recommends this particular model or manufacturer. With inflated expectations of the characteristics or price, the situation is the opposite: disappointment occurs and the client dissuades his relatives from such a purchase.
Repeated purchase is caused by positive impressions. The stronger they are, the stronger the corresponding brand image is fixed in the consumer's mind. He can repeat the purchase himself or recommend it, which is also good advertising, the so-called word of mouth.
A decline in sales is often amazon database associated with a decrease in characteristics or inflated expectations, which are provoked mainly by advertising. The manufacturer relies on promotion, while the product in reality turns out to be of a lower quality or has completely different properties. This is already anti-advertising, which will also be remembered by people.
Reaction to purchase
An example of rational consumer behavior
Depending on a number of factors, it can be of 3 types and can be presented in the form of various situations. Let's take equipment breakdown as an example.
In one case, the consumer will start studying the market , available options and reviews. As soon as he finds a store that meets his requirements, he will immediately go to make a purchase. This is a situation in which his rational behavior is not limited by anything and depends only on information.
The second case is a small budget . The consumer already has a financial filter at the start, which significantly reduces the range of his searches. Rational behavior is again based on the principle of maximum benefit depending on the initial conditions at the moment the need arises.
The essence of rational consumer behavior
The third case is when the breakdown occurred immediately before use. For example, the air conditioner has become unusable, it happens in the hot summer and being left without a temperature regulator is fraught. Here, when choosing a repair service, the client looks at its distance and speed of work. Behavior is situational. The price is usually secondary.
Methods of analyzing consume