Publish and promote your content

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Once the content and visuals are finalized, it’s time to publish and promote the article.

1. Publication
Create checklists for each task in your content marketing plan project to ensure you have everything in place
For blogs: Strip images, meta tags, search engine optimization
For emails: HTML code, subject, call to action
For social media: Platform, images, captions, hashtags
Publish your content on the platform of your choice
Check that the published version is correct and does not contain errors
2. Promotion
While the first step here is to create your content promotion strategy, the next steps may canadian cfo email list vary depending on your promotion channel.

For example, if you are promoting a blog on social media, then you need to:

Determine which social media platforms your target audience is most active on
Develop social media posts that summarize your content and encourage clicks
Use relevant hashtags to increase visibility.
On the other hand, distribution by email:

Segment your email list based on audience interests or activity
Create a subject line that grabs attention and encourages opens
Convert email text to HTML code
**Also read the 10 best content marketing software platforms

Step 7: Analyze the performance of your content
Finally, it’s time to check if your content marketing strategy has the right intent. Review the goals you set for your content and determine whether you’ve met or exceeded them. To get a complete picture, include both quantitative and qualitative results.

Quantitative metrics
Monitor website traffic growth from your content
Measure engagement metrics like likes, shares, comments, and time spent on page
Tracking conversions (e.g. registrations, purchases, downloads).
Monitor your content's ranking in search engines for relevant keywords
Qualitative information
Conduct surveys or polls to find out your audience's opinion
Analyze comments and messages about your content
We suggest you review the quantitative and qualitative performance of your content on a monthly or quarterly basis to identify areas for improvement in your content marketing efforts. This way, you can analyze the results of your content and make data-driven decisions for future content marketing strategies.

Managing Your Content Creation Checklist (and Process) with ClickUp
According to a 2023 McKinsey survey, middle managers spend more than half of their working time on administrative tasks. For content managers, this could also include creating and managing content checklists.

The solution?

Use a project management platform like ClickUp that allows you to create checklists, save them as templates, and integrate them into your broader content production operations.

This means you can use ClickUp as a content management tool **Keep track of everything: manage your content operations, create content, and analyze content performance

In the words of Cristina Willson, Content Director at Graphite,

_Not only did we start writing articles, but we decided to do it at scale, so we needed a robust platform that could easily adapt to our growing number of deliveries. ClickUp was the best choice.

Cristina Willson, Content Director at Graphite

Graphite increased its content production by 12 times thanks to ClickUp

Here's how you can take advantage of ClickUp's content management capabilities: