How to create a portrait of a potential client

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A customer profile is a figurative description of a consumer. In marketing, the concept of an “ideal customer profile” hides behind it the target audience interested in your offer. When deriving this image, a large amount of information about demand is used.

By analyzing the portrait of potential clients, you will be able to attract visitors. Without such a tool, all your marketing efforts will be ineffective.

The portrait you need should reflect: goals, problems, interests, demographic characteristics, desires of a small group of people.

Download a free selection of tools for calculating guangdong mobile phone numbers database KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Before creating such a portrait, it is important to know who your target audience is. Here is a clear example of buyers of an educational site:

Age. 18 – 42 years; 43 – 65 years. The second group includes the most goal-oriented consumers, they have already realized that it is time to earn their own income, and not work for someone else. The first group includes people for whom personal growth is important, who want to learn more, earn extra money to support their family.

Gender : Men and women - almost in equal numbers.

Social status : middle class, or slightly higher.

Financial situation . Family income is average, but more is desirable.

Family status: 65% are married couples, the remaining 35% are single, alone or unmarried.

Education. Secondary specialized, higher — 80%.

Place of residence: Urban residents – 85%, rural residents – 15%.

Client's problem. Low salary, delays or desire to earn more.

Client's fears . Lack of self-confidence. However, in any case, it is important to understand that everyone has a desire to develop, to grow. To overcome fear, we have pride, a desire for knowledge.

When assessing a potential client, one can consider not only behavioral, socio-demographic, but also sociological, psychological indicators, religious views, nationality, etc. The more detailed the data in the portrait of a potential client, the easier and more productive the subsequent PR campaign will be.

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Start by analyzing information, identifying ideas, and making a list of the potential buyer's needs.

There are sources where you can get data to describe the portrait: