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You Can Even Give This Fictitious Customer A Name To Track And Add Additional Details. The More The Merrier! In Fact, You'll Probably Have Three Or More Different Buyer Personas By The Time You're Done With This Step. After All, The Better You Clarify Who You're Targeting Your Content At, The Easier It Will Be To Hone A Message And Voice That Resonates With Them. Fantastic Persona Generator Define Your Content Marketing Strategy At This Point In The Process, You've Determined Where Your Company Is Where You Currently Are, The Goals You Want To Achieve, And Who Wants To Buy From You.

Now, It's Time To Start Defining Your Content Marketing Strategy. By honduras email list Types Of Content You Want To Create; Message You Want To Send; Channels You Plan To Use. When It Comes To Interactive Content, This Is Where You Start To Decide What Medium You Are Going To Use And How You Are Going To Create It. For Example, Let's Say You Want To Create Three Interactive Videos To Promote Consumer Education, An Online Quiz For Better Personalization, And An Offline Experience That Connects Cohesively With The Rest Of The Campaign.

This Is The Part Of Your Marketing Plan That Should Include These Details And More. Add Elements Such As Who You Plan To Complete The Work With, Such As An In-house Team Or An External Creative Agency. You Should Also Add Proposed Release Dates, An Editorial Calendar, And How You Plan To Promote The Content. Spending Extra Time On This Part Of The Process Isn't A Bad Idea Either.