Learn about the Marketing Sales Wheel and how it can benefit your brand

[Ehsanuls55]

You've tried a lot to grow your business, but after all that, you're still stuck. Sales and visibility aren't increasing and you're not sure what's going on.

With this practical method that I will show you, you will be able to identify the reasons for your headache and advance more quickly in your process. Find your notebook and write down these tips, they will be your guide on the arduous road of business.

What is the marketing sales wheel?
First of all, I want to introduce you to what this system is, so you can better understand where you should start.

It is a marketing process composed of several elements (center and exterior) that chief vp compliance email list allow the evaluation of the strategies and processes applied, while indicating the cycle to follow in a company's marketing plan.

The marketing wheel helps you identify what works and what doesn't in a marketing plan.

What are the key elements?
As I mentioned before, the marketing wheel has two parts: the elements in the center and those on the outside. For that reason, I will explain them in two parts, so follow my lead.

Part 1. Help from the center

The center shows us three aspects to study: The documented strategy, the tools and tactics and the action metrics.

Documented strategy tells you to record in a document (written) the tactics you are going to use, that is, where you are and where you want to get to. Establish the objectives you need to achieve. For example: Sell 10 pieces (products or services) weekly, gain X number of followers weekly, and so on.

The tools and tactics stage refers to the channel you are going to use to achieve the goal you set in the strategy. These can be social media, some media such as radio, flyers, paid ads, blog content, webinars, among other elements.

Action metrics are what are known in marketing as KPIs, and they measure what is working best in that plan, showing you how effective that campaign is. At this stage, the idea is to evaluate everything from tactics to design in the program you have implemented.

Here, you can determine the traffic to your site, the most viewed posts, the most popular offers, the most engaging content. And it is important to review them constantly because what works today may not be as successful later and needs to be changed.