Changes to Google Analytics 360 Suite products

[suhasini523]

Among the changes that are presented in the Google Analytics 360 Suite products, we can mention:

1. New Google Marketing Platform features: these have already been developed in previous sections of this article.

2. New Marketing Platform homepage URLs: Both the login URLs for Google Marketing Platform and the Help Center have changed automatically.

Links on the Suite home page and the Suite 360 ​​help center will redirect to the new URLs.

3. Product name changes for advertisers and lithuania whatsapp resource publishers: where you can see that the names have been updated.

For example, report names and metric fields , as well as dimensions in Google Analytics, such as:

-Adwords acquisition reports are now called “Google Ads.”

-In the case of Google Marketing Platform, acquisition reports are grouped and used under the following names:

DoubleClick Big Manager reports are now “Display & Video 360” while Metrics and Dimensions now list it as “DV360” .
DoubleClick Search reports are called “Search Ads 360” and Metrics and Dimensions are called “SA360” .
DoubleClick Campaign Manager reporting is now “Campaign Manager” and its metrics and dimensions are now called “CM” .
-DoubleClick for Publishers behavior reporting is now “Google Ad Manager” while its metrics and dimensions refer to it as “GAM . ”

Finally, the individual functionality of Optimize and Google Analytics remains the same, as do the integrations between products.

How to develop a strategy with Google Marketing Platform?
When developing a strategy, it is important to establish a structure for insertion orders.

Where these can include the three types of order lines; those that are part of the stages of a sales funnel .

1. Top of the funnel
Refers to the line item related to customer search.

These are broad line items used to find users, taking into account those who actually show interest in the ads.

The goal of this line item is to attract potential customers.

This way, you can expand your reach to discover audiences, specifically those that represent the greatest profit for your brand or business.

For this order line it is recommended:

– Use low CPM bids .

– Create higher frequency limits.

– Use an automated bidding strategy with a cost-per-click target .

– Use channel targeting to eliminate inventory from low-quality websites.

-If you only want to reach new users, you should delete your own remarketing lists in your audience targeting.

2. Middle part of the funnel
Here are the segmentation order lines; based on behavior.

It has a slightly more specific segmentation and seeks to define existing audience lists more precisely.

This strategy aims to discover new audiences, especially those that are similar to the target audience, for the development of the advertising campaign.

For this order line it is suggested:

-Invest a bid of $1.50 to $2.50 in order to gain impressions. In case you cannot spend the daily budget, make sure to increase the bid.

-Create a frequency limit of one impression per day, depending on what your budget is.

3. Bottom of the funnel
At this stage, the order line uses remarketing to target users who have already visited the advertiser's website.

This strategy is beneficial for reaching customers who are further along in the sales funnel.

Remarketing also seeks to gain the loyalty of people interested in your business.

For this order line it is recommended:

-To ensure that you get valuable impressions, it is important that your line item has high bids.

-Set a high or unlimited frequency cap, where you get an estimate of 10 impressions per hour.

Conclusion
Google Marketing Platform is an innovative platform that aims to improve the experience of both users and advertisers, achieving safe and fast marketing.

This digital marketing and communication platform is aimed at small and large companies. Its aim is to provide them with the possibility of achieving satisfactory results in their advertising campaigns.

It arises from the integration of DoubleClick advertising products and Google Analytics 360 Suites, whose tools are merged into a single platform, making them easier to use.

Now why use Google Marketing Platform?