Age and gender of the mobile platform audience

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If your product's target audience is predominantly middle-aged men, then you should pay attention to Android. And an app for young girls is more likely to be successful on iOS. But you shouldn't make a final choice based on this criterion alone, since the statistics do not show a big advantage in anyone's favor.



You should always know the demographic characteristics of your audience, as part of canada consumer email list the product's success depends on it. But it is also important to understand the needs and pain points of users.

Needs
If you know what the target audience of the application wants, you can choose the right platform. But to do this, you need to understand what pains the users of the platforms are worried about.


This is the most difficult part of audience analysis, as you are unlikely to see accurate information about your segment and sphere in the top Google results. For this, you need to dig deep into the network and reports to find at least some clue.